GEO Ressources

If your brand is not showing up inside ChatGPT, Perplexity, or Google AI Overviews, it is invisible to a rapidly growing share of your audience. AI search is no longer a future trend: according to Semrush research, around 93% of Google AI Mode searches now end without a click, meaning millions of users get answers directly from AI responses without ever visiting a website. Your brand either shows up in those answers, or it does not.

AI search is rewriting the rules of digital visibility. While SEO still matters, generative engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini now answer millions of queries directly, without sending users to a list of blue links. If your brand is not cited in those answers, you are invisible to a growing share of your audience.